4 Must-Have Features of a Scalable Enterprise E-Commerce Platform
Are you searching for a scalable enterprise e-commerce platform?
Well, the true definition of an e-commerce platform is the functionalities and features it is offering. A platform can be affordable and within your budget. But if it does not have the right tools, it will not be worthy of you. Also, your business productivity in the virtual arena has a perfect correlation with where you build it. A poor featured platform will always lead to low performance. The opposite is also true. Great tools are equal to high productivity.
As you are aware, enterprise level businesses have complex activities. Also, their processes are more rigid as they deal with massive order processing and fulfillment. So, when selecting an enterprise e-commerce platform, ensure it has the following basic functionalities:
24/7 technical support
Imagine your site goes down due to a technology related issue. You reach out to your provider with no help. You try all the provided means of communication, but your attempts bear no fruits. After several days, you receive an apology from them promising to solve the issue in the next few hours. A day elapses. A week is over, and nothing is forthcoming. How would you feel?
Certainly, this would be the worst moment of your life. You will lose sales and long-term customers. Technical support is a crucial aspect of the online trading. Hence, it must be the first feature to consider when finding an enterprise e-commerce platform. Otherwise, you will always be in crisis when your site experiences a technical issue.
The business operates on seasons and cycles. There are high and low seasons which receive different sales levels. In the e-commerce world, the same case applies. However, unlike the normal businesses, the peak and valleys on online business are unpredictable. They can change at any moment.
For this reason, your online enterprise store must have the ability to handle these changes. Your site should not crash during the peak season or slow down the loading speed. Hence, it is crucial to ensure you go for a scalable enterprise e-commerce platform that will allow your site to respond to any changes in the traffic levels.
Like any other business, online enterprises consist of multiple systems. The systems must be connected to deliver the best outcome. For instance, you need to have a cart and transaction processing system integrate with your site to allow successful selling. Also, you may require other third-party software and tools to enhance your enterprise management. In this regard, your enterprise e-commerce platform must offer an opportunity for integration.
Alternatively, it must enable you to connect other systems in your business to achieve the best results. Some of the essential integrations are payment gateways. You need to provide adequate payment options to your customers. Also, you need to integrate your store with CMS. This tool allows you to manage your customer relations effectively. In overall, always ensure your enterprise platform is offering you the opportunity to integrate your business with other systems and functionalities.
Multicurrency and Multilanguage
Enterprise businesses seek to become global brands. Your purpose is to make an impact across the world. For you to accomplish the objective, you must offer your target customers an opportunity to trade with their usual currency and language.
For instance, a Chinese that does not understand English must be able to find your site in Chinese and use their home country currency to purchase from your store. As such, if you will achieve your goal, your enterprise e-commerce platform must offer the multicurrency and multi-language features. This way, no customer will miss a purchase on your store as they will understand it without having to learn a foreign language.
For any business selling different products to customers, the 21st century is undoubtedly an exciting time to trade. There have never been more positive opportunities to reach the right audience with the right message at the right time as now. With so many e-commerce...
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